Most PR campaigns get attention. Very few drive a real change in behaviour. This Imagination session will show you how to go beyond vanity KPIs to create campaigns that drive a real change in behaviour.
We will cover
– A creative process for campaigns that disrupt the usual experience
– How to target a specific audience for behaviour change
– Methods for tracking impact of campaigns beyond just coverage
– Real life examples of how we are both creating and measuring cause campaigns
After this webinar you will be armed with a repeatable process for creating campaigns that can drive a real change in behaviour and get people to care about something that they usually might ignore.
