How to Make B2B PR More Creative and Prove It Works

In this webinar, we’ll share how we’ve helped B2B brands like Bynder, Exclaimer, and Bokun incorporate a more creative digital PR strategy into their marketing mix.

We’ll show you how to get creative, even in a risk-averse environment, while attributing real ROI to your efforts. Struggling to get into the publications your audience reads without paying? We’ve got solutions.

We will teach you how we’re transforming our B2B PR strategy into more than just sending something out on the wire, but building authority for the website through creative campaigns, thought leadership from spokespeople, and even supporting your sales team.

Take a sip. Sign up now.

WHAT WE'LL COVER:

How to earn media by being creative with campaigns and reactive PR

Learn how to inject creativity into your PR campaigns by leveraging current events and newsjacking.

How to measure ROI

We will give an insight into how our PR results focus on proving ROI and aligning efforts with business objectives.

How to make campaigns help sales

Understand how to design PR campaigns that directly support business revenue. From lead generation to thought leadership, we’ll show you how PR can drive tangible results.

YOUR HOSTS

Luke Cope

Creative Strategy Director

Thinking up the strategy behind the story, Luke has been the man behind countless award-winning campaign ideas. Just don’t ask him where he goes to think of them (spoiler: it’s the bath).

Katy Powell

PR Director

Katy’s an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix.

James Hayward-Browne

Marketing Director

From scaling up start-ups to making big names even bigger, James is an award-winning marketer with more brands under his belt than tennis tournaments he’s won. And there’s been a lot.