Strategy
How to develop PR ideas that are both on-brand and highly relevant to the press, while also validating them in advance to give them the best chance of success.
Webinar: 28th February 2pm (GMT) / 9am (EST)
How to Create PR Campaigns That Resonate with your Consumers and Journalists to Drive Organic Revenue
If you work with a lifestyle brand and want to use digital PR to increase brand awareness and organic revenue, this webinar is for you.
We know PR is competitive, and standing out in a crowded space is tougher than ever. But we also know how vital PR is to your wider organic search goals. With years of experience in the interiors and lifestyle niches, working with brands like The Sofa Club, Victorian Plumbing, and The Paint Shed, we’ve mastered what it takes to cut through the noise.
If your PR campaigns aren’t quite hitting the mark, this webinar is here to help. We’ll show you how to create ideas that not only grab your audience’s attention but also exactly how we execute them. Join us as we share our tried-and-tested process for campaigns that deliver real results.
WHAT WE'LL COVER:
PR formats and executions in 2025
We’ll break down the key elements for securing both links and coverage in the lifestyle niche, sharing the tactics that are proving most effective right now.
Case study
We’ll take you through every step of one of our award-winning PR campaigns in this niche, from the initial idea to production and execution, giving you insights into exactly how the campaign landed and the results it achieved.
YOUR HOSTS
Luke Cope
Creative Strategy Director
Thinking up the strategy behind the story, Luke has been the man behind countless award-winning campaign ideas. Just don’t ask him where he goes to think of them (spoiler: it’s the bath).
Katy Powell
PR Director
Katy’s an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix.
James Hayward-Browne
Marketing Director
From scaling up start-ups to making big names even bigger, James is an award-winning marketer with more brands under his belt than tennis tournaments he’s won. And there’s been a lot.
