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Webinar: 28th March 2pm (GMT) / 9am (EST)

5 Different Ways to Earn Money Page Links Through Category-Focused PR

Getting links to deeper, high-value pages is no longer a nice to have. It’s what’s moving the needle fastest. More and more PR briefs are landing in our inbox asking for it, but the question is: how do you actually make it happen?

We’ve got a pretty good system. After years of doing this for brands like Protein Works, Bynder, Sofa Club and more, and even training the traditional PR teams of some huge brands along the way, we’ve honed five proven methods to land those category page links.

This webinar is for SEOs who want campaigns that are both on-brand and effective. We’ll walk you through five of our tactics with real case studies that have driven links, authority and rankings, all without resorting to the same old PR fluff.

Take a sip. Sign up now.

WHAT WE'LL COVER:

Strategy

Learn how to develop campaigns and PR stories that earn links from top-tier media by identifying newsworthy angles, using data-driven insights, and a sip of creativity.

5 methods, 5 case studies

We’ll break down 5 exact methods with case studies on how we’ve earned links and the results of them. Spoiler alert—a few category links can move the needle.

How to keep it on brand and get buy-in

It’s no secret that brands need links and high-authority coverage to drive organic search. However, this is of little use unless you can secure buy-in from the brand, comms, and senior stakeholders. We’ll show you how to gain their support for campaign ideas while ensuring they stay on-brand.

YOUR HOSTS

Luke Cope

Creative Strategy Director

Thinking up the strategy behind the story, Luke has been the man behind countless award-winning campaign ideas. Just don’t ask him where he goes to think of them (spoiler: it’s the bath).

Katy Powell

PR Director

Katy’s an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix.

James Hayward-Browne

Marketing Director

From scaling up start-ups to making big names even bigger, James is an award-winning marketer with more brands under his belt than tennis tournaments he’s won. And there’s been a lot.