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INSIGHTS

Looking for PR ideas that cut through? Want to see what’s really working in search right now? You won’t find fluff here. This is where we share the strategies, insights and resources that get brands talked about and clicked on. We know what makes headlines and drives rankings (and what’s just hot air). If you want your next campaign to do more than gather dust in a deck, download what you need. And if you fancy a sip of imagination too, get in touch.

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How AI SEO and PR Intersect: What LLMs Like Gemini and ChatGPT Are Really Using to Rank Brands

How AI SEO and PR Intersect: What LLMs Like Gemini and ChatGPT Are Really Using…
NewsResources

Taught by headlines: How earned media affects LLM output

Taught by headlines: How earned media affects LLM output LLMs are using earned media to…
PR

How to land PR campaigns on April Fools Day

April Fools' Day PR stunts are a high-stakes game. Do it right, and your brand…
PR

Going Beyond the First Idea: Bop or Bot

If this is your first time reading Going Beyond The First Idea, welcome. In this…
PR

Going Beyond the First Idea: Come On You Blues

I know, I know. It’s been a minute. What can I say, we’ve been busy.…
PR

PR-spective Shift: How to talk B2B digital PR

There is one part of the market with a huge opportunity and no one is…
PR

Going Beyond the First Idea: Asking One Question and Earning 60+ Links Globally

Going beyond the first idea to ask interview questions and earn media
PR

Going beyond the first idea: Using cause and trend in reactive PR

Over the last few years, reactive PR has taken centre stage as a mainstay tactic…
PR

The index campaigns with a bit of imagination

Index PR campaigns are tried and tested, they be creative campaign powerhouses or just generally…
PR

Going Beyond the First Idea: Temporary Festival Car Insurance

Going beyond the first idea breaks down our campaign ideas and how we executed them.…
PR

Going Beyond the First Idea: The Fake Footballer

Going beyond the first idea breaks down our campaign ideas and how we executed them.…
NewsResources

The most marketable days of the year

Forget days of the year calendars – this is the resource you actually need. We…