PLACING PROTEIN WORKS IN THE CENTRE OF NUTRITIONAL TRENDS
Protein Works has the best shakes in the world. They taste great and have the best texture of any shake we’ve ever had (trust us). Striving to establish themselves as market leaders in the taste and nutrition realm of the supplement industry, we worked with Protein Works on reactive PR in between hero campaigns. In just a few months, this approach has gained over 80 pieces of coverage across various nutritional trending topics.
THE BRIEF
Protein Works approached Bottled Imagination to enhance its PR strategy and secure valuable backlinks to its website. In between major hero campaigns, our goal was to consistently secure coverage, ensuring Protein Works remained top of mind for both journalists and consumers. To achieve this, we needed to implement a reactive PR program, maintaining an always-on strategy primarily focused on key topics such as well-being and nutrition.
THE CONCEPT
Girl Dinner – is it good for you? Brazil Nuts – why are they so healthy? and what in the world is rat snacking? These are the conversations Protein Works can react to.
Leveraging the expertise of the Protein Works team, we proactively shared commentary and thought leadership with the press on trending topics within nutrition. Whenever a health trend began to emerge, we seized the opportunity to lead the conversation, positioning Protein Works as a thought leader and securing valuable links from top-tier publications.
Reactive PR isn’t for the slow-paced. Quick thinking is crucial.
Moreover, journalists are now seeking out Protein Works for comments, a testament to our proactive approach in establishing Protein Works as an authority in the nutrition space.
THE RESULTS
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