Landing 40+ links by answering age old questions
We’ve all taken a bath and gotten out, wondering, do I even feel clean now?
You’re not the only one. Working with the team at Victorian Plumbing, we’ve looked into the optimum time to spend in the bath.
We conducted our own study, and according to science, we know exactly how long to spend in the tub.
THE BRIEF
Long-standing client Victorian Plumbing works with us on their digital PR strategy. This campaign’s aim was to build links in national publications with a unique angle around baths.
THE CONCEPT
Are you a bath or a shower person? How long do you linger in the tub? These are the kind of questions that get people talking. So, we decided to dive into the data and uncover the perfect bath duration—the ultimate way to relax and guarantee a great night’s sleep. Needless to say, our campaign made quite the splash.
We found out that the optimum time to spend in the bath was 22 minutes.
But we didn’t stop there. We even created a Wrinklometer so you can find out what kind of bather you are.
THE RESULTS
Landing in a tonne of national publications, the results of this campaign speak for themselves. Victorian Plumbing is owning bath time.
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