SENIOR DIGITAL PR MANAGER

Being a Senior Digital PR Manager

As Senior PR Manager you will be the senior escalation point for a number of clients, leading the PR strategy from initial onboarding, ideation and campaign management through to outreach strategy. You’ll be working with a team of PR managers, senior execs and execs.

Your aims in the role

  • Proactively manage campaigns and reactive PR strategies across 4-5 clients, ensuring deadlines are met and budgets are stuck to
  • Be accountable for retention on your accounts and spot growth opportunities
  • Build and maintain strong client relationships and own the account, building trust with the client
  • Ensure client coverage KPIs are hit with top tier coverage 
  • Resolve any client and campaign issues and supporting with outreach angles to go to press
  • Create roadmaps and timelines for project deliverables
  • Train and grow your own team of execs and senior execs to support on PR accounts

What you will be doing

  • Lead ideation for your clients, ensuring ideas are on brand but also are ‘Bottled Imagination’ ideas, with creativity at the forefront. 
  • Pitch idea concepts to clients to get buy in and sign off 
  • Be the internal sign off point for all PR materials on your account including press releases, onsite copy and seeding lists
  • Set bespoke outreach strategies for campaigns ensuring KPIs are met
  • Manage, mentor and train a team of PR execs
  • Work closely with the wider team to steer clients search strategy 
  • Research your clients and their industries, you’ll know these inside out.
  • Working with project management tools such as Float to ensure teams and staff are allocated and things are booked in
  • Involvement in new business pitches

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  • A salary of up to £35k-42K depending on experience
  • A generous holiday entitlement
  • A chance to help grow an exciting start-up 
  • All the training you will need in an ever-changing industry
  • A company that puts people at the heart 
  • All the equipment and resources you need to do good work

WHAT’S IT LIKE TO WORK AT BOTTLED IMAGINATION?

How do you feel about flexible working?

Everyone works best in different ways – and we want to bring the best out of our team whenever we can. So, while we love working collaboratively and have arranged working days from our Manchester base, we offer flexibility when it comes to remote working. Just let us know what you need, and we’ll make it happen.

What are your company benefits?

We’re still new, so we’re always discovering new benefits that are important to our team. Our employees are at the heart of everything we do, so wellbeing is massive to us, driving our decisions when it comes to benefits. As it stands, we offer a generous pension scheme and half days on Fridays – but we are always open to hearing about what’s important to you.

Can I get training and personal development plans?

Short answer: yes. We tailor training around you, helping you learn about what you want to learn about, and developing into the positions you want to develop into. If it’s important to you, we’ll give you the training.

Will I get the equipment I need?

Yes, we’ll give you everything you need to get the job done. All you need to bring is your imagination. And maybe some baked goods every once in a while. That’d be nice.

What’s your culture like?

We’re working hard to create a culture where everyone thrives. This means no hierarchy, an employee-first mindset and at least three knock-knock jokes cracked a day. Don’t like jokes? Want more after-work pub trips? Fancy a weekly book/games/beer/music club? Let us know – we want our employees to help us build the culture they’re after.