DIGITAL PR FOR AI SEARCH
We don't just earn coverage. We embed lasting authority.
The brands winning in AI Search aren’t just producing content. The brands winning are being cited, recommended, and relied upon by the models shaping modern discovery.
As a specialist AI SEO Agency and AI PR Agency, we operate at the intersection of Digital PR and LLM Visibility. Using proprietary insights from our cross-industry AI Citation Study, we identify precisely which sources are being referenced by AI systems, mapped by industry, category, and keyword and position your brand within them.
This is not a volume play. It is a quality one. The right citation, in the right source, trusted by the right model. That is the traffic that converts.
WE STUDIED THE MODELS. HERE’S WHAT WE FOUND
Our AI Citation Study analysed thousands of LLM outputs across industries, categories, and keywords — mapping exactly which sources ChatGPT and Gemini trust, cite, and return to. The findings are as actionable as they are revealing.
99% OF LLM OUTPUTS USE EARNED MEDIA AS A SOURCE
If your brand isn’t generating earned media coverage, you are effectively invisible to the models shaping modern discovery.
This is not a future consideration.
It is the current reality — and it is precisely why LLM-influenced Digital PR is no longer optional.
GENERATIVE ENGINE OPTIMISATION RELEVANCE BEATS PUBLICATION REACH
If Search Intelligence is the diagnostic, Generative Engine Optimisation is the intervention.
GEO aligns your digital presence with how AI systems retrieve and interpret information.
Our data tells a clear story: it is not the loudest brands that get cited — it is the most relevant ones.
THE RECENCY BIAS IS REAL — AND IT CHANGES EVERYTHING
Our AI Citation Study identified a significant recency bias across both leading models. A single piece of coverage is no longer sufficient.
Sustained, strategic Digital PR is what maintains LLM Visibility and keeps your brand in the conversation.
9.1% of ChatGPT citations come from 2025 content — despite it being a full calendar year. Recency alone doesn’t guarantee visibility. Strategic placement in the right sources does.
Nearly a third of ChatGPT citations come from 2024. Brands that invested in consistent Digital PR two years ago are still being rewarded inside AI Search today.
60% of ChatGPT’s citations trace back to 2023. The models built their frame of reference early — and dislodging those incumbents requires deliberate, data-led Digital PR.
Gemini cites 2025 content at a higher rate than ChatGPT, but it still represents a minority of total citations. Being present in 2025 helps — being present in the right sources is what moves the needle.
Over a third of Gemini’s citations come from 2024 — reinforcing that consistent, strategic Digital PR compounds over time and continues to drive LLM Visibility long after publication.
More than half of Gemini’s citations still originate from 2023 content. The brands that established authority early are still dominating AI Search — but the window to challenge them is now.
DATA SHOWS WHERE THE MODELS ARE LOOKING
Best of and editorial roundup content represents a disproportionately high-value citation format — particularly for product and service brands where purchase intent is high.
AMBITIOUS WORK, FOR AMBITIOUS CLIENTS
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