In this webinar, we’ll pull back the curtain on how we report on everything that matters, from press coverage to organic search results, using our “so what” framework that makes sure you’re measuring the right stuff. We’ll show you how we prove PR efforts are actually moving the needle for both B2B and B2C clients, like Bokun and Protein Works, answering the big “so what” with real, tangible results. Forget the fluff and vanity metrics; we’re talking results that matter, so you can walk into that senior stakeholder meeting with confidence and show them exactly how PR is driving real impact.
Webinar: 30th April 2pm (GMT) / 9am (EST)
Reporting that matters: The "so what" framework for proving the value of PR
WHAT WE'LL COVER:
How to measure beyond coverage
Learn how we report on our PR work to our clients and when you can start seeing measurable results
Our “So what” framework
We will give an insight into our bespoke framework where we report as far as possible
The right metrics for internal reporting
Our job is to make it easy for our clients to report on success – we achieve this with both dream publications and tangible business numbers. We will show you the metrics that the C-suite cares about.
