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Thinking up the strategy behind the story, Luke has been the man behind countless award-winning campaign ideas. Just don’t ask him where he goes to think of them (spoiler: it’s the bath).
It’s kind of in the name. Different ideas, different formats, different ways of gathering data: we get creative in every stage of the process to make sure we stand out.
Half the battle is making sure you’re just doing good, creative, measurable work. Once this is nailed, everything else will fall into place.
Be kind, it’s not hard.
Everyone you work with has different skills, backgrounds and talents. Talk to each other, ask questions and learn.
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