MAKING B2B PR CREATIVE THROUGH REACTIVE STRATEGIES
We’re Bottled Imagination, and we’re telling you that B2B digital PR can be creative.
Mainstream moments aren’t just for B2C clients; B2B can share the spotlight too. It’s all in your positioning. We’ve been reacting to the news with our client Bynder for over a year and have earned high-quality publications globally through our reactive PR strategy.
THE BRIEF
As part of our always-on strategy, our reactive and proactive PR play a huge part. Bynder wants to talk to senior decision-makers who read very specific marketing publications. This is not a volume game; it’s about high-quality placement. The challenge was to get involved in mainstream media moments and join the conversation while keeping Bynder’s messaging on point.
THE CONCEPT
Identifying Bynder’s key messaging before any PR activity was crucial. Whether it’s AI commentary on recent updates, an AI Wonka fiasco (you know the one), the ethics of AI in marketing, or even commenting on the branding power of Jack Grealish and Charli XCX’s brat green colour, we could get our experts commenting on media moments if we moved quickly. And we moved quickly, landing coverage in the highest authority marketing publications.
THE RESULTS
We’ve earned coverage and told Bynders key messages in numerous publications all whilst jumping on reactive moments. We have an exact process for this, but we can’t give the total game away can we..
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