Launching a new collection and making sure everyone knew about it
Bench came to us with a clear mission: to generate buzz, turn heads, and drive traffic to their new Revival Collection. Through a multi-channel approach, we ensured #0161BENCH was everywhere, across every platform.
THE BRIEF
Bench came to us with a clear mission: to generate buzz, turn heads, and drive traffic to their new Revival Collection. Through a multi-channel approach, we ensured #0161BENCH was everywhere, across every platform.
THE CONCEPT
We launched a multi-step strategy to build excitement and intrigue for Bench’s Revival Collection. It began with cryptic, Y2K-style posters across Manchester, hinting at something big and sparking chatter on social media. This guerrilla phase kicked off the buzz and set the stage for a press launch, drawing early attention.
Two weeks later, we unveiled the collection in style, transforming the Northern Quarter into a Y2K wonderland complete with vinyl wraps, tooth gems, nail art, DJs, and a pop-up shop. We invited over 100 influencers to the event, amplifying the reach and ensuring #0161BENCH was on everyone’s feed.
THE RESULTS
The campaign exploded, with Instagram and TikTok flooded by influencers and fans alike, all sharing the Revival Collection experience. #0161BENCH trended widely, reconnecting Bench with its Manchester roots while introducing the brand’s new range to a new generation. This wasn’t just buzz—it was a bold reintroduction that brought the Revival Collection front and centre.
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