a new nutritious and luxurious way to celebrate life’s wins
Launched on April 1st, Bottled Imagination helped Protein Works shake up the celebration game with their brand new product, ‘Doms Proteinon’ – a luxurious, non-alcoholic, protein-infused champagne – we’re talking bubbles with benefits!
With 20g of protein per glass, this innovative creation is designed for those who want to toast their achievements without compromising their health.
THE BRIEF
Protein Works wanted a campaign launched on 1st April (IYKYK) that would both boost brand fame and generate landing links and coverage. This campaign was set to launch across all CRM and every channel with a truly integrated approach.
THE CONCEPT
At Bottled Imagination, every campaign begins with a powerful insight. Our research uncovered a surging demand for “protein champagne” and “alcohol-free champagne”, with searches increasing by 580% and 147% respectively in the past quarter.
This trend highlighted a clear opportunity: consumers were craving a celebratory drink that combined nutrition with indulgence.
Enter Doms Proteinon—a gold-standard protein champagne designed for those who want to raise a glass with added benefits. Infused with clear whey protein, essential amino acids, and electrolytes, and finished with a sparkling touch, it delivers a refreshing twist on celebration. More than just a drink, it supports dopamine production, offering the same feel-good buzz as a toast—without the hangover.
THE RESULTS
By tapping into a growing market need, we positioned Doms Proteinon as the ultimate fusion of fun and functionality, perfectly timed for 1st April. The campaign ran across every channel, securing coverage in numerous national, retail, and niche publications, while also driving revenue, proving that an April campaign can successfully boost brand awareness, generate links, and deliver commercial impact.
