Dressed to Impress: Landing top fashion titles for Fenwick
We’re strutting into the fashion spotlight.
With our client, Fenwick, we executed a meticulously tailored digital PR strategy to secure features in dream fashion publications. Our campaign has landed Fenwick in the pages of top-tier publication, making them the talk of the town. This isn’t just another PR project; this is haute couture.
THE BRIEF
Fenwick came to us seeking a more digital approach to their PR strategy, with a focus on targeting a younger generation. They wanted to infuse creativity into their campaigns and land features in big-name publications.
Our remit expanded beyond PR to include a full content strategy, producing engaging content for the Fenwick site to attract search engines and consumers alike. We employed a mix of product PR campaigns and reactive/proactive strategies to meet their goals.
THE CONCEPT
We began with an opportunity analysis to identify areas of the site with the most potential for quick wins. Our PR and content strategies were crafted around these key pillars to earn valuable links. By mixing product PR, creative campaigns, and reactive/proactive tactics, we aimed to secure links back to key categories in prestigious publications.
From highlighting key Fenwick products to providing style commentary and launching fashion-forward campaigns, our PR strategy enabled Fenwick to maintain an always-on approach, allowing us to join and initiate conversations with the media consistently.
THE RESULTS
The results speak for themselves: there isn’t a fashion publication we haven’t earned coverage in. We successfully landed Fenwick in dream publications with vast audiences such as The Telegraph, BBC Good Food, Marie Claire, GQ, Grazia, The Times, and many more.
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