Search Strategist

Being a Search Strategist

Leading on the search strategies across a select few clients and supporting the wider PR team across our whole client portfolio. The search strategist will ensure that there is a solid strategy in place for those clients looking to grow organic search from Digital PR. Client facing, they will be responsible for a handful of their own key clients and ensuring we have solid strategies, reporting and measurement processes in place across the whole agency.

Interested? Send us an email and introduce yourself.

Your aims in the role

  • Create search strategies on our ‘Planned Imagination’ accounts and undertake quarterly reviews to see how we are progressing on these
  • Undertake opportunity analysis and other forms of link analysis across a number of clients to help inform a strategy that can be utilised by the Digital PR team
  • Leading on a select few accounts and growing these from effective strategies and showing the value of our work
  • Undertaking search projects and building your own revenue steam as a service
  • Own reporting across the agency. Developing templates that show valuable and pertinent information specific to each client
  • Presenting and owning client meetings for your own clients and adding value to clients that are owned by other members of the team
  • Pulling together analysis and top level strategies for new business pitches
  • Developing processes for effectively tracking PRs impact on both brand and non brand for our client base

Your Experience

  • 4+ Years experience in agencies managing search accounts
  • Knowledge of GA4, Google search console, looker studio, ahrefs and other search tools
  • Knowledge of PR and brands role within search and how to show causation of work on a site
  • Experience of working with big brands that have large sites and multiple categories
  • Client facing experience with an ability to communicate key information and pull together decks and reports that can be used in the C suite.

You clicked straight to here, didn't you?

  • A salary of £36k+ depending on experience and seniority
  • A chance to own a service area across the agency  
  • A generous holiday entitlement
  • A chance to help grow an exciting start-up and be involved from the early days
  • Hybrid working, 2 days a week from our Manchester office
  • The imagination incentive
  • All the training you will need in an ever-changing industry
  • A company that puts people at the heart 
  • All the equipment and resources you need to do good work

WHAT’S IT LIKE TO WORK AT BOTTLED IMAGINATION?

How do you feel about flexible working?

Everyone works best in different ways – and we want to bring the best out of our team whenever we can. So, while we love working collaboratively and have arranged working days from our Manchester base, we offer flexibility when it comes to remote working. Just let us know what you need, and we’ll make it happen.

What are your company benefits?

We’re still new, so we’re always discovering new benefits that are important to our team. Our employees are at the heart of everything we do, so wellbeing is massive to us, driving our decisions when it comes to benefits. As it stands, we offer a generous pension scheme and half days on Fridays – but we are always open to hearing about what’s important to you.

Can I get training and personal development plans?

Short answer: yes. We tailor training around you, helping you learn about what you want to learn about, and developing into the positions you want to develop into. If it’s important to you, we’ll give you the training.

Will I get the equipment I need?

Yes, we’ll give you everything you need to get the job done. All you need to bring is your imagination. And maybe some baked goods every once in a while. That’d be nice.

What’s your culture like?

We’re working hard to create a culture where everyone thrives. This means no hierarchy, an employee-first mindset and at least three knock-knock jokes cracked a day. Don’t like jokes? Want more after-work pub trips? Fancy a weekly book/games/beer/music club? Let us know – we want our employees to help us build the culture they’re after.