How to leverage your in-house experts to win search trust and press coverage - Bottled Imagination Skip to main content
Webinar: 25th July 2pm (GMT) / 9am (EST)

How to leverage your in-house experts to win search trust and press coverage

In this webinar, we’ll show you how we’ve helped brands like The Protein Works, Victorian Plumbing, The Paint Shed, and even law firm Higgs LLP turn their in-house experts into PR and SEO powerhouses.

We’ll walk you through how we spot the right media opportunities, jump on trending topics, and position your people as the voices journalists actually want to hear from. Whether it’s sports nutrition, bathrooms, paint, or legal commentary, we know how to make experts sound, well… expert.

You’ll learn how to build authority that journalists trust, how those links boost your search visibility, and why expert-led PR isn’t just a nice-to-have—it’s a must-have if you want to dominate the conversation and your competitors.

Take a sip. Sign up now.

WHAT WE'LL COVER:

Why having experts is essential to drive SEO and brand authority

Learn how expert insights earn high-quality links, build trust with both journalists and Google, and support long-term organic growth.

How to spot media opportunities and react fast

Practical ways to monitor trending topics, jump on newsjacking moments, and pitch expert commentary journalists actually want to use.

How to identify and prepare your in-house experts

Tips on spotting the right spokespeople across departments and helping them feel confident, credible, and media-ready.