Strategy
How to devise a content and PR strategy that catches users at the right time in their journey to conversion
Webinar: August 29th – 4:00pm (UK GMT+1) / 11:00am (US EST)
JOURNEY TO SUCCESS: Using PR & Content to Reach TravelLers BEFORE, DURING & AFTER THEIR TRIP
This webinar is your boarding pass to effectively engage your target audience throughout their travel journey using PR and content.
Learn how to strategically leverage PR and content to captivate travellers before, during, and after their adventures. From the team that has executed travel campaigns landing in publications around the world, you will leave this webinar with the ability to catch your users at the exact time of purchase.
Sign up below and set your brand as the go-to destination for travellers worldwide.
WHAT YOU'LL LEARN:
PR formats
Discover a treasure trove of different creative campaign formats that will level up your PR game and captivate your audience.
Measuring PR success
Explore real-world case studies where we reveal how we measured PR effectiveness, providing valuable insights for you and your boss.
YOUR HOSTS
Luke Cope
Creative Strategy Director
Thinking up the strategy behind the story, Luke has been the man behind countless award-winning campaign ideas. Just don’t ask him where he goes to think of them (spoiler: it’s the bath).
Katy Powell
PR Director
Katy’s an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix.
James Hayward-Browne
Marketing Director
From scaling up start-ups to making big names even bigger, James is an award-winning marketer with more brands under his belt than tennis tournaments he’s won. And there’s been a lot.
